External Environmental Scan Paper Essay Example | Topics and Well Written Essays - 750 words

External Environmental rake Paper - Essay ExampleThe analysis of the external environment has made Apple has spread its operations to un analogous parts of the world like Korea, Cork, China, Ireland and Czech Republic (Hassan, 2013). The most important external environmental factor in the remote, industry, and external operating environments of Apple include governmental, scotch, social, and technology.By operating in different parts of the world, political factors normally affect the operation of Apple. A country with stable governance systems like UK and the US provides the company with a favorable environment for the operation because such countries hold an enviable and loaded position in global politics. However, there are risks posed by terrorist elements that hinder their operation. The current political challenges that affect the company are, therefore, the sagging popularity of some countries like the UK and the increasing terrorist threats (Newlands & Hooper, 2009).Econo mically, the company has been greatly affected by the economic downturn experienced byout the world. This has affected the financial systems of many countries as it has resulted into fluctuation in exchange rate particularly when dealing with their foreign trade. The global crisis has also led to slow economic growth that has reduced the profit margins for the company particularly in weak economies (Hassan, 2013).These factors have massively contributed to the companys victor in terms of increased sales volume. Increased education levels and increased the number of people, institutions and companies that buy through the internet has resulted in the tremendous increase in growth of the company.Another factor that has greatly impacted the company is a technology. Due to fast technological changes and heavy competition, the company has increased its expense on research and development so as to be ahead of their competitors by improving their design and cognitive operation continual ly (Hassan,